Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official ...

Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel ...

Additionally, Nike sponsors over half of the NFL, MLB, and NBA athletes. Adidas seems comfortable, maybe even happy to play the role of scrappy underdog looking to disrupt the status quo.

Nike sold out of 23% of their World Cup merchandise within two weeks vs. 11% at Adidas. According to the StarMine Earnings Quality Model, Nike scores a 72 out of a possible 100.

Nike's return on total capital is 16%, while Adidas only has 4%. Nike's net income per employee is $71.8K, while Adidas' only is $4.4k.