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EssentiallySports on MSN1d
NASCAR Ratings Plummet Despite Amazon Prime's Glamorous New Broadcast Debut
L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore. NASCAR’s Prime Video debut at the Coca-Cola 600 made wave
Whiskey Riff19h
NASCAR Viewership Drops 21% Since Moving To Prime Video – And They’re Fine With It
NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.
SlicksAndSticks3h
Prime Video’s NASCAR Bet Just Took a Major Hit—Here’s What Happened
NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming potential.
The SportsRush1d
NASCAR’s Streaming Shift to Amazon Prime Video Splits the Fanbase as Viewership Stats Roll In
NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.
NASCAR on Amazon Prime, through two races, is mixed bag of good reviews and frustration
We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.
SlicksAndSticks10h
Dale Earnhardt Jr.’s Amazon Prime NASCAR Broadcast Debut Signals Bold Shift in Racing Viewership Trends
Dale Earnhardt Jr. makes his Amazon Prime NASCAR broadcast debut in a pivotal moment for the sport's digital evolution and audience transformation.
Where to watch NASCAR Cup Series Michigan Speedway 400 streaming for free today? Cup Standings, odds
The NASCAR Cup Series comes to Michigan International Speedway this Sunday as they host the 2025 Firekeepers Casino 400.
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