In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

CEO Brian Niccol took over from Laxman Narasimhan on Sept. 9 at a time when the coffee chain is tackling weak demand in the United States and China. AP ...

Brian Niccol steps in as CEO of Starbucks on Monday, taking over as the coffee giant's sales slump and stock price falls. Starbucks tapped Niccol in August to take over from Laxman Narasimhan, who ...

Brian Niccol prepped for his new gig as chief executive of Starbucks by visiting some of the coffee chain's more than 17,000 U.S. stores, finding a "shared sense that we have drifted from our core." ...

Starbucks announced on Tuesday that it is replacing CEO Laxman Narasimhan with Chipotle chief Brian Niccol, marking the coffee giant's fourth chief executive in two years. Niccol will take over as ...