Google, Meridian

Google launches open-source MMM Meridian
To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.
Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true incremental impact and includes access to core metrics and customizable code.
Google’s Open-Source Meridian MMM Now Open To All As Sector Continues To Heat Up
Google has made its open-source Meridian Marketing Mix Model (MMM) open to all. Meridian was announced last year, with Google’s senior director, data science, Harikesh Nair, saying that while 60 per cent of advertisers were using MMMs previous offerings were limited.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google Releasing Free Marketing Mix Model To All
A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement system - will also launch.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google launches marketing mix model ‘Meridian’
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging landscape,
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.
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MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.
Adswerve Certified as Early Google Meridian Partner
DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.
Google launches Meridian open-source marketing mix model for everyone
Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.