News

Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...
Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Starbucks gains as Baird expresses confidence that a turnaround is taking hold
Starbucks (NASDAQ:SBUX) moved higher in morning trading on Tuesday after Baid upgraded the restaurant stock to an Outperform ...
Starbucks puts human connection at the forefront of new service strategy
As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...
NBC Bay Area14d
Starbucks leans into hospitality push to try to reverse sales slump ...
Early results from its 1,500-store pilot of Green Apron Service showed improvements in transactions, sales and customer service times, with 80% of in-cafe orders meeting the chain's four-minute goal.
Starbucks outlines acceleration of Green Apron Service to all U.S. stores by mid-August, signals $0.5B labor investment for FY26
Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...
NBC News14d
Starbucks doubles down on hospitality with 'Green Apron Service' strategy
The Green Apron Service push is the largest investment the company has ever made in hospitality and its store employees, Grams said. The company did not provide a dollar figure for the investment.
NBC Washington14d
Starbucks leans into hospitality push to try to reverse sales slump
Early results from its 1,500-store pilot of Green Apron Service showed improvements in transactions, sales and customer service times, with 80% of in-cafe orders meeting the chain's four-minute goal.