Shein is working towards a listing in Hong Kong after the online fast-fashion retailer's proposed initial public offering (IPO) in London failed to secure the green light from Chinese regulators, said three sources with knowledge of the matter.

First it was New York, then London, but reports this morning suggest that Hong Kong might be where the Shein IPO finally lands amid ongoing regulatory roadblocks.

China-founded e-commerce platform Shein is reportedly looking to go public in Hong Kong rather than London as its UK initial public offering plan stalls.