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Google Opens Up Meridian Marketing Mix Model

Google releases Meridian, an open-source Marketing Mix Model, to public

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

ADWEEK on MSN · 1d

Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

Search Engine Land on MSN · 1d

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Fast Company1mon

Optimizing ad spend with AI-powered marketing mix modeling

But, I’m willing to go out on this limb, even without a predictive model to back me up. AI momentum is bringing new meaning to marketing mix modeling, so watch this space. How brands optimize ad ...

Business Wire1mon

Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine

“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model (MMM) to accelerate better ...

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Google Opens Up Meridian Marketing Mix Model

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