The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5

According to NBC News, CNBC will keep its name, which stands for Consumer News and Business Channel, but will also receive a new logo. Comcast will reportedly retain other NBCUniversal networks, including NBC, NBC News, NBC Sports, Bravo, and the streaming service Peacock.

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name