The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...