The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...