Skims CEO Jens Grede compared the Kim Kardashian-fronted brand's successes to Nike in the 1990s. Grede told the FT that, like Nike, Skims "exists at the intersection of culture and commerce." ...

Nike and SKIMS announced their new brand on Feb. 18, which will hit stores next spring. | Credit: NikeSKIMS. This venture is still in its early stages and, thus far, no product imagery has been ...

Nike on Tuesday announced a new brand in partnership with Kim Kardashian's Skims. Pictured, Kardashian at the Academy Museum of Motion Pictures 4th annual gala in partnership with Rolex at Academy ...

I t’s no secret that Nike has been in a bit of a slump recently. Although they are still managing great athletic collaborations, the brand struggles to satisfy ...

For Skims, which was last valued at $4 billion, the partnership with Nike brings a growth opportunity as it expands into athleisure. Nike's stock is down more than 20% year to date.

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than Skims does. NikeSkims Announcement Photo. Courtesy of Nike. ROSS ANDERSON ...

Shares of NIKE Inc. NKE rose 6.2% yesterday, following the announcement of a groundbreaking partnership with SKIMS, the brand co-founded by Kim Kardashian and Jens Grede. This collaboration will ...

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million. Renan Botelho. Fri, February 21, 2025 at 1:30 PM UTC.

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian. NikeSKIMS will combine Nike’s "world-class approach to ...