MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.

According to NBC News, CNBC will keep its name, which stands for Consumer News and Business Channel, but will also receive a new logo. Comcast will reportedly retain other NBCUniversal networks, including NBC, NBC News, NBC Sports, Bravo, and the streaming service Peacock.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News.The channel will be known as

MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.