There may be fewer tickets sold, but it's great for building fan loyalty — especially for those outside the largest markets.

Golden State Warriors superstar Steph Curry revealed that he will consider a role in television upon the end of his iconic ...

Entering the NBA Finals, NBA playoff games have averaged 4.20 million viewers across ABC, ESPN, ESPNU, TNT and NBA TV — up 3% from last year (4.10M). With NBA TV and ESPNU excluded, the average of ...

Next season, Charles Barkley and “Inside the NBA” will leap from Turner to a new home. Is it the start of a beautiful ...

Stephen Curry, nearing retirement at 37, is contemplating his next career move. While harboring aspirations for the PGA Tour ...