According to Bandit Heeler (arguably the second-most famous blue ... In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win ...

Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings ... But the folks at the Blue Oval, led by Chairman Bill Ford, skipped the usual ...