But for commercial TV channels, adverts have been their main income source for the past 70 years. The first advert on UK television was for Gibbs SR toothpaste, broadcast on September 22, 1955.

As our New TV for Drummies buyers’ guide looks to the future of the medium, let’s take a moment to look back at what still remains true after seven decades of TV ads. The UK's first TV ad is 70 years ...

When the first TV ad launched on British televisions 70 years ago, only 100,000 homes in London and the south-east could receive the ad on special TV sets. Early TV advertising was simple, often black ...

Research commissioned by Channel 4 found that pensioners, pregnant women, and disabled people are significantly ...

Pensioners massively underrepresented in TV adverts, research finds - Disabled people were also among the least represented groups in TV adverts, despite accounting for a significant proportion of the ...