AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...
Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
Starting July 1, movies at AMC theaters began arriving with more ads. The theater chain's deal with ad company National CineMedia, which provides ads to many theater chains such as Regal Cinemas and ...
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