With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

Earlier this month, Netflix announced a new feature that allows subscribers to play video games on their smart TVs. Users can play the games at no extra cost to their Netflix subscription. However, ...

As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

Before I can even navigate to the Netflix app, I hear something. “Hello, hello friends!” A smiling woman appears on the ...

The newfound relationship between Apple and Peacock comes amid bundling throughout the streaming world. What was once ...

Ready for your closeup? If you use a DirecTV Gemini device, your face might appear on your television screensaver next year.