For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage ...

A successful advertisement grabs viewers’ attention immediately. Whether it’s for makeup, a fast food restaurant or a new car ...

waffle cone bowl with whipped cream, nuts, wood spoons - Helaine Weide/Getty Images Most people know that the food they buy rarely looks the same as it does when you see it in magazines, food blogs, ...