Across advertising and popular media, seemingly everyone is grabbing their fringe, denim and Stetson boots, in a wholehearted embrace of the American West.

Tip your hat to cowboys from the American West and beyond with this roundup of photos from National Geographic’s archive.

Cowboys are part of the rich tapestry that makes Colorado ... Colorado. Along with beautiful vistas, great skiing and great food. The popular image of the cowboy is a rugged American man bringing ...

As our country looks to celebrate the 250th birthday of our country—July 4, 2026—with much fanfare, one of our constants in the High Plains is the National Day of the Cowboy. While some of our ...

Before Beyoncé released "Cowboy Carter," award-winning photographer and educator Ron Tarver made it his mission to correct the American cowboy narrative and highlight Black cowboys. Even so, he says ...

One hundred seventeen years ago today, the original singing cowboy, a songwriter and politician, was born in Texas.

Texas-based cowboy hat manufacturer American Hat Company, which sells a variety of straw and felt hats, attributes booming ...

At the rodeo, what the clown says goes. The barrel man/woman, also known as a clown, is a jester in jeans who banters with ...

Even though Kaley Cuoco and Tom Pelphrey’s daughter Matilda is growing up, she’s not forgetting who she is! The Big Bang ...

In early October, the photographer and Dallas-area native Fabian Guerrero got a curious message from some friends. They had visited the Amon Carter Museum of American Art, in Fort Worth, to see the ...

Lee X Buck Mason jeans are high-rise jeans with a straight fit. Modeled after jeans in the 1940s, the back pockets are ...