To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Alongside its main logo promoting the forthcoming iPad event, Apple's homepage is rotating through half a dozen variants. CEO Tim Cook has also shown off an animated video of the logos and transitions ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

Apple TV has introduced a new startup sound and animation created by musician Finneas, positioning it as a competitor to Netflix's iconic "tudum." The new jingle has sparked a significant debate on ...

Apple’s latest rebrand of Apple TV includes a new five-second logo sequence that looks digital but was created entirely with ...

WondLa, Apple’s animated adventure trilogy, returns on November 26 for a final run of six episodes. Watch the trailer below.