To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it. Instead of relying on digital effects, the sequence was filmed using large ...

Apple’s latest rebrand of Apple TV includes a new five-second logo sequence that looks digital but was created entirely with ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company cre ...

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it. Even before you do this, the static logo looks reminiscent of a ...