To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Macworld About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV. However, the announcement was followed by inconsistent implementation; for ...

Apple has released a beautiful new wallpaper for iPhone, iPad, and Mac that users around the world will enjoy.

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The graphic in the invitation to Apple’s upcoming “Awe dropping” product launch event looks like a thermal image, and that set off furious speculation Tuesday about whether it’s a hint about a feature ...

For more quizzes, see how well you know Apple overall, take our ultimate logos quiz or discover our movie logos questions. Hey Google, what's everyone searching for right now? A $9 lip balm, viral ...