The Lamar Advertising Company is celebrating a World War II veteran's birthday on three billboards in Baton Rouge.

While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from Chicago. The recruitment code has been cracked by enlisting ad executives and ...

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED. LINDA STOUFFER, CNN ANCHOR: There's a new slogan for the U.S. Army's recruiting efforts. Forget "Be All You Can Be ...