In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve measurable ...

B2B personalization is not about using the lead’s first name in the subject line. What it should include is something related to the company or industry they are in. Here are some tips on cold ...

That's the average no-show rate plaguing B2B SaaS companies right now. Even worse? When demos are scheduled more than 7 days out, that number jumps to a de ...

What if you could build a qualified prospect list in minutes instead of hours? Right now, if you're building prospect lists manually (or piecing together y ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Increase your open rates with these cold email subject lines Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in ...