Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Sales management is the process of leading and directing a ...

Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing.

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...