If you’ve spent even a fraction of the time I have obsessing over weird, old, obscure BMWs, you’ve very likely heard of Alpina. It’s a German tuning firm that, for the past 60 years or so, has been ...

Two powerful BMW builds side by side, showcasing performance styling and clean automotive aesthetics from Swan River Racing. ...

Is the BMW M3 the 3er that gets your heart racing? Maybe, if you forget that the Alpina B3 also exists. The latest iteration has been around for nearly two years, and it is about to undergo cosmetic ...

The famous BMW tuner and builder turned in-house luxury sub-brand gets a cleaner face ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

BMW has officially taken full control of Alpina from 1 January 2026, integrating it as a standalone brand within the BMW Group alongside BMW, Mini, and Rolls-Royce. For enthusiasts, the move feels ...

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...