"If a new car comes out, you see it on the road the next day, and within three weeks, you can tell if it is a popular success ...

This design is not everyone's cup of tea, though with different front and rear fascias, we reckon it would look far better.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of that ...

THOUSAND OAKS, Calif. — Our brave new world of digital debuts and virtual press conferences makes the spread of automotive news instant and effortless. But there’s no substitute for laying eyes on ...

There’s everything on the Internet, isn’t that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW‘s roundel logo. It’s got ...

The covers came off the BMW 3.0 CSL Hommage concept at the 2015 Concorso d’Elegance Villa d’Este over the weekend, and there’s much more to the lime green two-door than that oversized rear wing. There ...

BMW’s fans aren’t the type of people to handle change well. They howled when design boss Chris Bangle introduced a new look to the brand’s cars; they howled when the M5 went all-wheel-drive; they ...

Outright electric car sales are still small right now, but there's certainly evidence to suggest the tide is slowly changing. Take BMW's i3 electric car, for example. A four-seat electric city car isn ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the exterior ...