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BMW has long maintained its brand identity centered on the philosophy of Driving Pleasure. And the advent of the electric vehicle era was a big challenge that could shake up that identity. BMW ...
The BMW i4 M50 has been dethroned by an internal combustion M Performance model, and customer demand for the M3 is stronger than ever ...
For a while, BMW's strategy to electrification felt oddly divided. On the one hand, it's i Series — like the i3 and i8 — chased outlandish styling, futuristic materials, and unusual drivetrains. At ...
A massive front splitter, a giant wing, and an enormous diffuser helped this heavily modified BMW i4 M50 gain a new identity. The team behind the project (which BMW Romania actively supports) recently ...