Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.
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Toy Tariffs Hit Hard: Mattel and Others Raise Prices, Leaving Barbie and He-Man Fans Pinched
Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...
Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El Segundo, ...
Mattel Inc reported a surprise rise in quarterly sales on Thursday and forecast more growth in the holiday season, as retailers rushed to restock their shelves of Barbie dolls and other toys in high ...
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