Mattel will look to grow the Disney princess and “Frozen” franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can ...

Barbie, one half of the unprecedented “Barbenheimer” phenomenon, is an international sensation. The film blew past all expectations, earning $155 million in its first three days in theaters. But even ...

Walmart is having a huge toy sale with great buys including dolls starting at $5, action figures starting at $8.88, pretend play starting at $5, up to 50% off Barbie and Disney dolls, plush & more, ...

BJ’s offers unbeatable value on the biggest brands, sure to delight children – and shoppers of all ages MARLBOROUGH, Mass.--(BUSINESS WIRE)--BJ's Wholesale Club (NYSE: BJ), a leading operator of ...

Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink. The new number one, icing out ...

For the first time in the survey’s ll-year history, Barbie was not the top choice for parents seeking to buy toys for their daughters. So who is the new champion? Disney’s Frozen. The survey revealed ...

Mattel shares (NASDAQ:MAT) jumped nearly 20% on Monday, following multiple reports of a possible takeover by toy rival Hasbro (NASDAQ:HAS). The potential merger could be a deal made in doll—and ...

We knew Warner Bros’ Barbie and Universal’s Oppenheimer were going to be big — but not this big. Paramount’s Tom Cruise sequel Mission: Impossible – Dead Reckoning Part One learned that the hard way ...