The Barbie Dream Plane playset, now £39.99, is soaring as one of the top Christmas toys for 2025. ✈️ Barbie Dream Plane Play ...

Barbie DreamHouse Adventures is available now on Nintendo Switch. Join Barbie, Ken, Renee, and more friends in this launch trailer to see some of the features of Barbie DreamHouse Adventures, like ...

"Barbie Dreamhouse Adventures invites players into the iconic doll's inspiring dreamhouse, where they'll form friendships with Barbie and her fun-loving friends and family at her iconic Malibu home.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. Barbie is pretty agile for a sexagenarian. By adapting to digital gaming, streaming video, apps and ...

On the heels of the Barbie movie’s overwhelming success last year (and Barbie’s reemergence in the hearts of older fans), Mattel set out to find a way to bring Barbie to a new generation of gamers for ...