Lonzo Ball’s new Big Baller Brand-less tattoo The dice are shown with the numbers 1, 2 and 3 visible, likely an homage to the numbers Ball and his brothers typically wear on the court.

Big Baller Brand has unveiled its new Melo Ball 1 signature sneakers, which makes LaMelo Ball the first high school prospect to have his own sneaker, according to Slam.

Nearly a year after shutting down its website, LaVar Ball's Big Baller Brand has relaunched. None of his three sons are mentioned by name on the site.

The first Big Baller Brand signature sneaker is slated to ship Friday, as LaVar Ball's vision for his "family brand" comes to fruition.

While his current website was hijacked by former business partner Alan Foster, LaVar Ball is apparently planning to rebuild Big Baller Brand.

LiAngelo Ball posted photos of an upcoming Big Baller Brand shoe release.

LaVar Ball first applied for the Big Ball Brand trademark in September 2016 and it became a registered trademark in March. The Francos didn't submit their filing until Wednesday. Therese Varndell ...

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?: With Nike, adidas and UA refusing LaVar's terms, Big Baller Brand has assumed full existential ...

It was announced that Lonzo Ball parted ways with Big Baller Brand co-founder and LaVar's longtime friend, Alan Foster, on Friday after ESPN reported that $1.5 million of Lonzo's money was ...

Lonzo Ball is suing the co-founder of Big Baller Brand, claiming the guy used his standing with the Ball family to fleece him out of millions of dollars. Ball and Big Baller Brand filed a lawsuit ...

In a preview for the upcoming season of "Ball in the Family," Lonzo Ball is seen giving dad LaVar a dose of tough love about the current state of Big Baller Brand.

With CEO LaVar Ball hyping it and Lonzo's growing popularity, Big Baller Brand is trying to penetrate and perhaps even change the basketball shoe industry.