Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

Perhaps it was the sneakers slung by his attention-thirsty dad LaVar, who wanted to capitalize on Lonzo’s rising fame with his Big Baller Brand sneakers ... s signature ZO2 sneakers had problems.

Beyond his son’s NBA achievements, LaVar pursued his entrepreneurial ambitions by launching his own footwear line, Big Baller Brand. “But what was told to me, I guess, wasn’t what really ...