Consumer Reports explores the world of automotive paint colors, looking at the most popular car paint colors and how color can impact selling your car. Ad-free. Influence-free.

A new blue paint color for cars uses nano-pigments to boost its intensity. Way more goes into picking a vehicle's paint color than you might imagine. By Kristin Shaw.

Hue. Saturation. Luminance. Sparkle. Fixing a door ding is about way more than color. (Also: Why the sky is blue and clouds are white.) ...

Matte-paint finishes – famous for their flat, non-reflective appearances and sandy, rough textures – have become an increasingly trendy part of the automotive landscape. Take Andrew Fine's BMW ...