I spoke to W. Chan Kim and Renée Mauborgne, authors of the new book BLUE OCEAN SHIFT – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth, about why they decided to write the ...

W. Chan Kim and Renée Mauborgne, authors of one of the best selling business books ever published, share the secret to their success. W. Chan Kim and Renée Mauborgne, authors of the Blue Ocean Shift ...

Today tighter profit margins, rising costs, and market share battles are hitting companies and industries across the board, from construction to hair salons, advertising to law firms, paper mills to ...

All of which sounds great — but how do you actually pull it off? With Blue Ocean Shift, co-authors W. Chan Kim and Renee Mauborgne answer that question, providing system and tools to help startups and ...

Why do some companies succeed in creating new market spaces while others fail? It is a question that is studied in MBA classrooms all over the world. Successfully answer that question and you might be ...