John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. For the past few years, Bud Light has encouraged adult Super Bowl watchers to text-message a hotline during the game in order to ...

Bud Light has a new ad campaign to target college football fans. The beer brand, once criticized for being "woke," hired edgy comedian Shane Gillis to help pen new ads. Up Next: Wall Street trader’s ...

A federal judge late Wednesday ordered Anheuser-Busch to eliminate Bud Light packaging he ruled implies that beers from rival MillerCoors contain corn syrup. The injunction extends the one issued in ...

Dylan Mulvaney expressed disappointment that Bud Light hasn’t picked up a comedic pitch for its next advertisement, despite the fact the brand has been working for months to distance itself from the ...

Anheuser-Busch InBev, for $16 million worth of airtime in Super Bowl LIX, is pandering hard to men who were once their core consumers. The 60-second commercial is shameless, all but begging “bros” to ...

The Washington Nationals fan who held on to two beers as a World Series ball flew toward him in Game 5 now has his own Bud Light ad. The beer company ran a nationally televised commercial during Game ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Bud Light has taken some big swings with advertisements in the past and not all of them have been major successes. Recently, Bud Light lost its title of top-selling beer in America. Back in 1987, ...

The ongoing struggle of Bud Light, the beer brand under Anheuser-Busch InBev BUD, continues as it faces a new challenge with its recent Super Bowl campaign failing to boost sales. Bud Light has been ...