CW took the industry to another level before last year's upfront market -- announcing it was matching online commercial loads with that of traditional TV airings, and then selling this to marketers.

Upfronts 2012: CW President Talks Network Reinvention, Dish’s Auto Hop, Canceling ‘Ringer’ CW president Mark Pedowitz calls Dish's commercial erasing technology "foolhardy." "They're biting ...

PHOTOS: The CW’s 2012-13 Season Pedowitz added that Nielsen’s overnight numbers and the C3 metric (live commercial rating with three days of DVR playback) do not accurately measure the ...

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff ...