Cable TV advertising revenues continue to show bipolar results, with overall cable TV network revenue down mid-single-digit percentages -- but with sports and news channels posting gains, according to ...

NBCUniversal has set the date for its upfront presentation to advertisers for the 2026-27 season, which will include networks ...

The measure, which was inspired by the federal CALM Act, included no penalties for streamers who violate the law.

As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a battleground for advertisers in an advertising landscape where traditional online platforms see a pullback in ...

The state, home to Netflix and Hulu, has declared volume on adverts cannot be louder than the content people are watching.

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

The write-down of linear assets by major entertainment companies in the latest earnings cycle speaks to the end of cable television, experts agree. But as these assets continue to drive billions of ...

Mediacom Communications is proud to announce that three of its esteemed executives- Jerry Lambert, Joseph Appio, and Sheila ...

(Reuters) - Advertisers could cut their spending on cable networks by 4 percent as part of a trend that is shifting ad dollars to the Internet, the Wall Street Journal reported. The newspaper on ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...