Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Not a lot of people outside of design know this, but Apple's first logo, designed by co-founder Ronald Wayne, was a detailed engraving of Isaac Newton sitting under a tree. It lasted about a year. In ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...

Coca-Cola is set to unveil a line of redesigned cans for its flavored and zero-sugar products as well as a new mocha-flavored coffee drink. Fans of cherry, vanilla, and cherry vanilla-flavored cans ...

Coca-Cola saw stronger demand globally in the fourth quarter but its shares slipped on investors’ concerns about its tepid ...