Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

The passive component industry — the manufacturers who make the boring but vital resistors, capacitors, and diodes found in every single electronic device — is on the cusp of a shortage… ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities.

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such ...

As Trump’s 2025 tariffs unfold, economic analysts note spending shifts, signaling rising concerns about financial stability across income levels.

Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of disciplines, including economics, marketing, advertising, and psychology.

As it turns out, these scholars may have given consumers a little too much credit. According to Gallup, economic decision-making is 70% emotional and 30% rational. Marketers have long been aware that ...

Conventional hypotheses regarding product competition and consumer buying behavior are inappropriate for examining these processes in the modern food system. Some new hypotheses about product ...

During an earnings call on Tuesday, Best Buy CEO Corie Barry said consumers are behaving in an "unsettled and uneven" way in the current inflated economy.