Cupra as a brand redeemed itself in our 2024 survey, finishing in 17th place out of 31 manufacturers – that's an improvement ...

It has been extremely successful. Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European ...

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018.