Dynamic creative optimization (DCO) may be an out-of-home (OOH) buzzword, but it’s often underutilized. Though its definitions vary across contexts, DCO is essentially the practice of optimizing OOH ...
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...
Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...
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