The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

The Hollywood icon won an Oscar, a BAFTA award, and three Golden Globes but one of his most prized trophies wasn’t won on stage. The Rolex Daytona was named after the Daytona International ...

Before the first practice session of the Mobil 1 12 Hours of Sebring, a special podium ceremony was held in Victory Lane to ...

The Daytona 200 is the only major motorcycle race that's long enough to necessitate pit stops. And by the way, the fastest ...

Watch experts identified the watch as a Rolex Daytona Le Mans in yellow gold. It has a resale value of up to $300,000, one ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships ... he is described as a “Hollywood icon and climate champion.” ...

DAYTONA BEACH, Fla. — Bubba Wallace vowed to try to “enjoy the little stuff” this season. It showed in victory lane. “Can I get a Rolex for this one?” Wallace quipped, referring to what ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.