I think there’s some kind of entry-level, back to that sub-$30,000 mark,” he said. “I think there’s a market for people who just want to have that weekend car again, wh

Stellantis (STLA) -backed Dodge did something virtually sacrilege in the eyes of muscle car purists. In an effort to transition the brand from its muscle car heritage into a new age defined by electrification,

Matt McAlear said that Dodge might be open to the idea of launching a V8-powered new-gen Charger if there is a strong business case for it

The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.

People just want an affordable car that's fun to drive.