Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Parents everywhere know that once the Elf on the Shelf arrives, the house becomes a tiny stage for winter mischief and wide-eyed wonder. If you’re dipping your toes into this tradition for the first ...

The holiday season is upon us, and it's always fun to add to the magic of Christmas! There's holiday baking, snow on the ground, fireplaces all aglow, wrapping presents and more. For many families, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

From limited-edition products to a new immersive storytelling experience available exclusively with Let's Story!, the collaboration seeks to inspire family connection and creativity PARSIPPANY, N.J., ...