One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Right at the end of 2022, all the copywriters stopped typing for a moment, and listened. Beneath their feet, a low, seismic rumbling heralded a shift in the landscape. Tectonic plates realigning. Open ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...

When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience. When B2B companies conceptualize or create content, they ...

Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had ChatGPT write 50 articles based on outlines. The pieces spanned ...

Steve Jobs wore the same uniform every day. In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning. Meanwhile, ...

Opinions expressed by Entrepreneur contributors are their own. Many businesses in the B2B space make the mistake of approaching their marketing in the same way that they would approach B2C marketing, ...

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. A lot of B2B marketing either promotes technical ...