AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects When you purchase through links on our site, we may earn an ...

China‘s entertainment and media industry is set to close the gap on the U.S. over the next four years, according to PWC‘s latest Global Outlook. Advertising and consumer spending revenues in the world ...

In a new report, accounting firm PwC diagnoses plateauing streaming revenue per user, forecasts ad revenue to hit $1 trillion, and calls business model reinvention "an existential imperative." By ...

The streaming era has brought rapid change to the media industry — so much so that one TV mainstay is revamping its corporate moniker. The company once known as A+E Networks, an entertainment joint ...

Thomas Pearson, global director of people at Bitmovin, on how the industry can continue to train while integrating AI tools While AI is set to transform industries across the board, it will have a ...