While it may get under the skin of your competitors, guerrilla marketing has the potential to pay off in a big way. One example of how guerilla marketing can benefit a business is Beats by Dre, a ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, ...

If you’re into Marketing, you’ve got to watch the user conferences of HOT software vendors. At those events, you’ll find lots of smaller firms deploying low cost but effective marketing methods.

In today’s competitive world, businesses must think outside the box to survive and thrive. Traditional methods of marketing, such as television, radio and print advertising are not always effective in ...