Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

Volume: This is how quietly or loudly you’re speaking. The volume of your voice will change depending on the situation and whatever emotions you may be feeling—and it can affect how other people ...

The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade, with many brands communicating more frequently and in overly familiar ways.

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...