Style blogger, cofounder of Premme, and body-positivity advocate Gabi Gregg (aka GabiFresh) is on a mission to revolutionize the swimwear industry. Every few months, she blows us away with her capsule ...

Finding swimwear that fits perfectly can be a struggle for women — and one ASU student set out to solve this issue. Demi George, a senior majoring in journalism, decided she would design her own line ...

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. We love the beach. We love the sun. We love the sound of the waves. We love the warm, white ...

Yes, it is possible! The key? Celebrating your favorite assets in a suit that plays them up. We helped 10 women do just that. Get inspired by how awesome they look (no retouching involved) and start ...

If you’ve got an hourglass body shape, you’d think getting dressed would be easier—right? But here’s the catch: while your proportions might look balanced, clothes don’t always cooperate. Waistbands ...

Growing up in the early aughts, so-called women’s magazines, read furtively in the library, were my religion. I was a true believer, zealously committing the good books — Seventeen, Cosmopolitan, and ...